SECTION

Product

KICKOFF 2026 · DAY 1
FOUR PRODUCTS · WHAT THEY ARE, WHAT THEY’RE WORTH
MODERATED BY
JENS-PETER SJÖBERG
01
Hyper Personalized MediaStart with the film — then the economics, the proof and the size of the prize
JENS-PETER
02
StudioOne template, a live feed, thousands of on-brand assets
ROBERT · LUKAS
SAMI · MORITZ
03
CGI & GarageShoot one car, build all of them — images, video and brandbooks in one hub
NOEL
04
Vehicle Listing AdsOwning the image in Google’s car carousel
OLIVER

Watch this first

HPM · THE FILM
EVERY CUSTOMER GETS THIS · NOBODY FILMED IT
PRESENTED BY
JENS-PETER SJÖBERG
WHAT YOU’RE ABOUT TO SEE

Her name is on the number plate. The car is the one she actually leases. The equity, the payment and the end date are hers, pulled live from the lender.

A video like this renders in under 30 seconds. We can make a million of them a month.

HPM DEMO · 1:19 · PRODUCED BY MARTIN STÅHLBERG

We sell it with itself

HPM · OUR OWN CAMPAIGN
2,800 DEALERS · EACH ONE GOT THEIR OWN FILM
PRESENTED BY
JENS-PETER SJÖBERG
HEATHER AT DELLA TOYOTA GOT THIS

Her name, her dealership’s logo, her forecourt, her stock. She never asked for it — it arrived in her inbox.

We built 2,800 of these overnight and sent them. It is the product demonstrating itself, which is the only pitch that needs no slides.

The personalised landing page built for Heather at DELLA Toyota
THE LANDING PAGE · ONE URL PER RECIPIENT
hello.phyron.com → open it live
DELLA TOYOTA · 1:00 · SENT FROM THE HPM CAMPAIGN

Hyper Personalized Media

ENTERPRISE LAUNCH · SEPTEMBER
ONE VIDEO PER CUSTOMER · GENERATED, NOT FILMED
PRESENTED BY
JENS-PETER SJÖBERG
WHAT IT IS
  • CRM- and event-triggered video, made one-to-thousands — her name on the plate, her equity, her payment, her car
  • Assembled live from inventory, CRM, finance APIs and the dealer’s brandbook, then rendered in under 30s
  • Lands as a unique URL per person, with test drive, finance and trade-in built into the page
NINE PRODUCTS · TWO JOBS
  • Sell — vehicle interest, offer video, test-drive confirmation, fleet tender
  • Keep — leasing renewal, service reminder, thank-you, upsell, anniversary
  • Phase 1 is Leasing Renewal, live with Keyloop and Santander UK across 6 brands
THE ECONOMICS · PER VIDEO
$0.40 → $1.20
Indicative cost · indicative price · ~67% gross margin
  • Priced per video, so it lands inside a marketing budget line rather than beside it — and it scales with the customer instead of capping
  • Enterprise volumes run to a million videos a month, which is where the economics compound
  • Phase 1 bar: >40% open, >15% click, >70% play, >50% finish

It already works

HPM · PROOF
THREE INDEPENDENT SIGNALS · H1 2026
PRESENTED BY
JENS-PETER SJÖBERG
CARS.COM · THE PROOF POINT
6% → 36%
Click-through, normal vs HPM · 6× the engagement
  • Measured against the lead flow we would sell into — 15k leads a day, 450k a month
  • “He’s properly bought into HPM now. The proof point landed hard.”
OUR OWN CAMPAIGN · LIVE 22 JUL
  • 2,800 US and UK dealers, each with their own logo and their own forecourt in the video
  • Adding a poster frame doubled the open rate — 26% to 49.9%
  • 16 prospects watched enough to be worth chasing; first meetings booked in August
  • Honest read: click-to-play is still weak. Mail and landing page get rebuilt before the next 7,500 go out
THE MARKET · SOMEONE ELSE’S DATA
  • Volvo Financial Services UK ran one retention video campaign with a competitor and booked ~50 renewals from it
  • They paid an estimated £50–75k for a product with no automotive data behind it
  • That is the budget line we are walking into — and we bring the VIN, the equity and the DMS

The size of the prize

HPM · POTENTIAL
TWO DOORS ALREADY OPEN · AND AN EMPTY FIELD
PRESENTED BY
JENS-PETER SJÖBERG
DAS · IN NEGOTIATION
1,100 → 2,015
Rooftops, signing to Oct 2027 · ~1.4M videos a month
  • A Cars.com-sized deal — $2.9M ARR at today’s volumes, $3.5M with Inventory Ads
  • Setup drops $85k → $55k if it is signed by 30 September
KEYLOOP · THE CEILING
€225M
Our share at full penetration · 25,000 rooftops × €1,500
  • Santander UK is live today across Kia, Hyundai, Volvo, MG, Genesis and used
  • Nobody is modelling 100%. At a quarter of it this is still the biggest number in the building
WHY US · THE WHITE SPACE
  • The three specialists — SundaySky, Kortical, Idomoo — charge $15k–$60k a year for the same scope
  • None is automotive-native. Their reference logos are banks and insurers
  • None connects to a DMS. Every one treats VIN Solutions and CDK as a custom build
  • Truly generative personalized video is claimed by two of them and shipped by none

What we’ve built

HPM · THE REEL
CAMPAIGN & PITCH WORK · MARTIN STÅHLBERG
CLICK ANY FRAME
EIGHT FILMS
GMC · FORD F-150 · WARRANTY
GMC · BUICK ENCLAVE · LEASE
KIA SORENTO · DECLINED SERVICE
KIA V2 · MIRROR GRAPHICS TAKE
VOLVO · SHORT HPM
HONDA · AFFINITIV · QUOTE TRIGGER
AVATAR · REVIEW REQUEST
AVATAR 3 · GRAPHICS VERSION

Two stills, one upgrade

HPM · THE GIFS
BUILT FROM THE CAR THEY HAVE AND THE CAR THEY COULD HAVE
PRODUCED BY
MARTIN STÅHLBERG
THE CAR THEY HAVE · AFFINITIV
THE QUESTION · UPGRADE?
  • Two photographs is all it takes — the car on their driveway and the car we want them in. No shoot, no set, no crew
  • Which makes it endlessly reproducible: every model, every trim, every customer, at the cost of a render

Studio & Commander

STUDIO · THE FILM
THE PLATFORM STUDIO LIVES IN
PRESENTED BY
ROBERT · LUKAS · SAMI · MORITZ
THE NUMBER BEHIND IT

Roughly 54 person-months went into Commander and Studio between October and August. This is what it bought.

Cars.com run their whole offer-ad operation on it. DAS would put another 22,000 creatives a month through the same pipe.

COMMANDER · 0:50 · PRODUCT FILM

Studio

MARKET LAUNCH · 31 OCTOBER
ONE TEMPLATE · A LIVE FEED · THOUSANDS OF ON-BRAND ASSETS
PRESENTED BY
THE TEAM
WHAT IT IS
  • The no-code production layer inside Commander — one branded template plus a data feed renders every format automatically
  • Built for the people who can’t wait on a studio: OEMs, agencies, dealer groups
  • Integrated Approval flows: external approvers comment by link, no login, full audit trail
  • Fully integrated Asset Library - keeping everything in the same place
H1 · DELIVERED
  • Cars.com delivery 13 May, on time — our largest contract ever at $1.92M ARR, after a 14-month sale
  • First batch shipped with the 5 biggest OEMs finished and approved. Inc. 9 video versions each, 2 durations, 2 formats
  • Full IMV integration passed end-to-end across all 23 OEM presets in July
  • Layout system and OEM presets
  • Vertu delivered by 1 July  — first paying client 
H2 · WHAT’S NEXT
  • Market launch 9 November — on track
  • DAS would add roughly 22,000 creatives a month — Cars.com volume again
  • In flight: HTML5 banner output, motion tracking, PMax, GIF export, GenAI

Shoot one, build all

CGI · THE DATA SET
FOUR ANGLES IN, EVERY MODEL AND COLOUR OUT
PRESENTED BY
NOEL KARLSSON JOHANSSON
Grey Cadillac ATS captured front, rear and both sides in a white studio
THE SOURCE SET · FRONT · REAR · BOTH SIDES
WHAT IT GIVES US · EVERYTHING ELSE
Blue Chevrolet Equinox EV, four angles
Red Audi RS7, four angles
Blue Audi RS7, four angles
  • This set is the training data. From it we build every image the product needs — any angle, any colour, any environment
  • The same library then carries video and brandbooks, which is what turns renders into templates
  • Templates plus backgrounds plus the asset hub is the whole automation story. Nothing here is hand-made twice

CGI & Garage

SOFT LAUNCH · TODAY
CARS WE NEVER PHOTOGRAPHED — AND THE HUB THAT SERVES THEM
PRESENTED BY
NOEL KARLSSON JOHANSSON
WHAT IT IS
  • CGI makes photoreal cars that were never in front of a camera — the model before it reaches the forecourt, any colour, any environment
  • Garage is the hub — and not only stills. Every OEM asset we own goes in: images, video and brandbooks, stored, approved and served back by VIN or by make, model and year
  • Feed that library into templates and backgrounds and the last manual step disappears. It is the only route to full automation
H1 · DELIVERED
  • Full CGI coverage for four OEMs before NADA — Volkswagen, Toyota, Ford, Chevrolet. That was the target and we hit it
  • CGI banners live in production for Vertu
  • 8 new v3 environments shipped in April, turntable stages included — on existing infrastructure, no re-capture
  • Garage groundwork done: data model, auth, storage, VIN decoding, internal frontend
H2 · WHAT’S NEXT
  • Target 50+ OEM models in the pipeline by year-end
  • Garage rollout: approval model first, then the upload frontend and a “give me clean images for this car” endpoint
  • Model coverage is the honest open question — buying models and running the app-image pipeline in parallel

Vehicle Listing Ads

LIVE BY 30 SEPTEMBER
OWNING THE IMAGE IN GOOGLE’S CAR CAROUSEL
PRESENTED BY
OLIVER SANDGREN
WHAT IT IS
  • The sponsored carousel at the top of every “cars near me” search. The image is the ad — and Google is strict about it
  • We generate the compliant studio-quality shot and host the feed that puts every VIN in that carousel, best angle first
  • Set up once, then it refreshes itself
Front three-quarter studio shot of a Chevrolet Equinox EV
THE ASSET · FULL VEHICLE, CLEAN GROUND
POTENTIAL · MODELLED
$2.1M
ARR at 10% of the US pool · 900 rooftops at $195
  • ~13,000 rooftops run VLAs worldwide, 70% of them in the US
  • $195 a month is 4% of what a US dealer already spends here — an easy line item
STATUS · AND THE CATCH
  • Feed, angle selection and the sales deck are built; the Cars.com meeting went well; Lithia asked for it unprompted
  • Pricing set in principle: $195 standalone, +$100 for existing video customers
  • Video in the feed is not confirmed for vehicle ads. The attribute is in Google’s general spec, not the vehicle one — we ask the rep before anyone promises it

What’s shipping next

ROADMAP · SEP 2026 → 2027
FOUR PRODUCTS · FROM ENTERPRISE CO-DEVELOPMENT TO PUBLIC LAUNCH
STATUS
31 AUG 2026
2026
2027
Sep
Oct
Nov
Dec
Q1
Q2
Q3
Q4
HPM
Developing together with strategic enterprise accounts
1 Nov · Feature set ready
Enterprise co-development
Public launch — during 2027
Phyron Studio & Commander
Developing together with strategic enterprise accounts
1 Nov · Feature set ready
Enterprise co-development
Public launch — during 2027
Inventory Ads – VLA
Public launch starts during October
Public launch — starts October 2026
CGI
Phased rollout and development — model variants and videos follow under CGI
Model stills, dev target Dec
Model stills public launch — Jan 2027
Development
Milestone
Public launch underway
Launch window — during 2027
← → TO MOVE · CLICK A SECTION TO JUMP