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Product

KICKOFF 2026 · DAY 1
MORE PRODUCTS · WHAT THEY ARE
MODERATED BY
JENS-PETER SJÖBERG
01
Hyper Personalized MediaStart with the film — then the economics, the proof and the size of the prize
JENS-PETER
02
Studio & CommanderDynamic Frameworks, a live feed, thousands of on-brand assets, coming with inventory and other external data.
THE TEAM
03
CGI & GarageNo Cars on lot, No photos — No problem we make all content needed, images, video and brandbooks in one hub
NOEL
04
Vehicle Listing AdsOwning the image in Google’s car carousel
OLIVER

WHere it all started

HPM · THE FILM
EVERY CUSTOMER GETS THIS · WITH ANY MESSAGE
PRESENTED BY
JENS-PETER SJÖBERG
HISTORY REPEATS ITSELF

This is where Phyron started, making campaigns for the agency Jajja in 2015 - Later sold to customers under the umbrella Jajja. 2019 the technology was moved to form the company Phyron.

This technology is in our Core. We can make a million of them a month.

HPM DEMO · 1:19 · PRODUCED BY MARTIN STÅHLBERG

We sell it with itself

HPM · OUR OWN CAMPAIGN
1,500 DEALERS · EACH ONE GOT THEIR OWN FILM
PRESENTED BY
JENS-PETER SJÖBERG
HEATHER AT DELLA TOYOTA GOT THIS

We launched our own HPM campaign in August with the same technology we are selling.

We built 1,500 of these overnight and sent them. It is the product demonstrating itself, which is the only pitch that needs no slides.

The personalised landing page built for Heather at DELLA Toyota
THE LANDING PAGE · ONE URL PER RECIPIENT
hello.phyron.com → open it live
DELLA TOYOTA · 1:00 · SENT FROM THE HPM CAMPAIGN

Hyper Personalized Media

DEVELOPED WITH ENTERPRISE ACCOUNTS 
ONE VIDEO PER CUSTOMER · GENERATED, NOT FILMED
PRESENTED BY
JENS-PETER SJÖBERG
WHAT IT IS
  • CRM- and event-triggered video, made one-to-thousands — her name on the plate, her equity, her payment, her car
  • Assembled live from inventory, CRM, finance APIs and the dealer’s brandbook, then rendered in under 30s
  • Lands as a unique URL per person, with test drive, finance and trade-in built into the page
UNLIMITED PRODUCTS · TWO JOBS
  • Awareness — Branding, New Models, Commercials
  • Brandbuilding — Not on product level, more general and emotional
  • Sell — vehicle interest, offer video, test-drive confirmation, fleet tender
  • Upsell - Service, Updates, Wheels, Cleaning
  • Keep — leasing renewal, service reminder, thank-you, upsell, anniversary
THE NUMBERS · VIDEO IMPACT
50%

1 in 2 buyers say video directly influenced their automotive purchase decision.

4X

Customers are more likely to purchase when they feel the experience is personalized.

What we’ve built

HPM · THE REEL
CAMPAIGN & PITCH WORK · MARTIN STÅHLBERG
CLICK ANY FRAME
EIGHT FILMS
GMC · FORD F-150 · WARRANTY
GMC · BUICK ENCLAVE · LEASE
KIA SORENTO · DECLINED SERVICE
KIA V2 · MIRROR GRAPHICS TAKE
VOLVO · SHORT HPM
HONDA · AFFINITIV · QUOTE TRIGGER
AVATAR · REVIEW REQUEST
AVATAR 3 · GRAPHICS VERSION

Two stills, one upgrade

HPM · THE GIFS
BUILT FROM THE CAR THEY HAVE AND THE CAR THEY COULD HAVE
PRODUCED BY
MARTIN STÅHLBERG
THE CAR THEY HAVE · AFFINITIV
THE QUESTION · UPGRADE?
  • Two photographs is all it takes — the car on their driveway and the car we want them in. No shoot, no set, no crew
  • Which makes it endlessly reproducible: every model, every trim, every customer, at the cost of a render

Studio & Commander

STUDIO · THE FILM
THE ACTUAL PLATFORM
PRESENTED BY
THE TEAM
THE TEAM
Robert Eskekärr
Moriz Mœller
Lukas Thuvesson
Sami Purmonen
Daniel Adolfsson

Johan Broqvist

Jakob Andersson

Cars.com & DAS would put around another 22,000 creatives a month through the same pipe.

COMMANDER · 0:50 · PRODUCT FILM

Studio & Commander

KEY FEATURES READY · 9 NOVEMBER
ONE TEMPLATE · A LIVE FEED · THOUSANDS OF ON-BRAND ASSETS
PRESENTED BY
THE TEAM
WHAT IT IS
  • The no-code production layer inside Commander — one branded template plus a data feed renders every format automatically
  • Built for the people who can’t wait for a studio: OEMs, agencies, dealer groups
  • Integrated Approval flows: external approvers comment by link, no login, full audit trail
  • Fully integrated Asset library — keeping everything in the same place
H1 · DELIVERED
  • Cars.com delivered 13 May — our largest contract ever at $1.92M ARR, after a 14-month sale
  • First batch with the 5 biggest OEM brands finished and approved. Inc. 9 templates, 2 durations, and 2 formats each
  • IMV integration passed end-to-end across all 23 OEM presets in August
  • Layout system & OEM Presets
  • Vertu live 1 July — first paying client
H2 · WHAT’S NEXT
  • Key features ready 9 November
  • In flight: HTML5 banner output, motion tracking, PMax, GIF export, GenAI
  • DAS would add roughly 22,000 creatives a month — Cars.com volume again

Shoot one, build all

CGI · THE DATA SET
FOUR ANGLES IN, EVERY MODEL AND COLOUR OUT
PRESENTED BY
NOEL KARLSSON JOHANSSON
Grey Cadillac ATS captured front, rear and both sides in a white studio
THE SOURCE SET · FRONT · REAR · BOTH SIDES
WHAT IT GIVES US · EVERYTHING ELSE
Blue Chevrolet Equinox EV, four angles
Red Audi RS7, four angles
Blue Audi RS7, four angles
  • This set is the training data. From it we build every image the product needs — any angle, any colour, any environment
  • The same library then carries video and brandbooks, which is what turns renders into templates
  • Templates plus backgrounds plus the asset hub is the whole automation story. Nothing here is hand-made twice

CGI & Garage

SOFT LAUNCH · TODAY
CARS WE NEVER PHOTOGRAPHED — AND THE HUB THAT SERVES THEM
PRESENTED BY
NOEL KARLSSON JOHANSSON
WHAT IT IS
  • CGI makes photoreal cars that were never in front of a camera — the model before it reaches the forecourt, any colour, any environment
  • Garage is the hub — and not only stills. Every OEM asset we own goes in: images, video and brandbooks, stored, approved and served back by VIN or by make, model and year
  • Feed that library into templates and backgrounds and the last manual step disappears. It is the only route to full automation
H1 · DELIVERED
  • Full CGI coverage for four OEMs before NADA — Volkswagen, Toyota, Ford, Chevrolet. That was the target and we hit it
  • CGI banners live in production for Vertu
  • 8 new v3 environments shipped in April, turntable stages included — on existing infrastructure, no re-capture
  • Garage groundwork done: data model, auth, storage, VIN decoding, internal frontend
H2 · WHAT’S NEXT
  • Target 50+ OEM models in the pipeline by year-end
  • Garage rollout: approval model first, then the upload frontend and a “give me clean images for this car” endpoint
  • Model coverage is the honest open question — buying models and running the app-image pipeline in parallel

Vehicle Listing Ads

LIVE BY 30 SEPTEMBER
OWNING THE IMAGE IN GOOGLE’S CAR CAROUSEL
PRESENTED BY
OLIVER SANDGREN
WHAT IT IS
  • The sponsored carousel at the top of every “cars near me” search. The image is the ad — and Google is strict about it
  • We generate the compliant studio-quality shot and host the feed that puts every VIN in that carousel, best angle first
  • Set up once, then it refreshes itself
Front three-quarter studio shot of a Chevrolet Equinox EV
THE ASSET · FULL VEHICLE, CLEAN GROUND
POTENTIAL · MODELLED
$2.1M
ARR at 10% of the US pool · 900 rooftops at $195
  • 70% of rooftops in the US are using Google VLAs
  • $195 a month is 4% of what a US dealer already spends here — an easy line item
STATUS · AND THE CATCH
  • Feed, angle selection and the sales deck are built; the Cars.com meeting went well; Lithia asked for it unprompted
  • Pricing set in principle: $195 standalone, +$100 for existing video customers
  • Video in the feed is not confirmed for vehicle ads. The attribute is in Google’s general spec, not the vehicle one — we ask the rep before anyone promises it

What’s shipping next

ROADMAP · SEPt 2026 → 2027
FOUR PRODUCTS · FROM ENTERPRISE CO-DEVELOPMENT TO PUBLIC LAUNCH
STATUS
2 SEPT 2026
2026
2027
Sep
Oct
Nov
Dec
Q1
Q2
Q3
Q4
HPM
Developing together with strategic enterprise accounts
Nov · Feature set ready
Enterprise co-development
Public launch — during 2027
Phyron Commander
Developing together with strategic enterprise accounts
Nov · Feature set ready
Enterprise co-development
Public launch — during 2027
Inventory Ads – VLA
Public launch starts during October
Public launch — starts October 2026
CGI
Phased rollout and development — model variants and videos follow under CGI
Model stills, dev target Dec
Model stills phased launch — Jan 2027
Development
Milestone
Public launch underway
Launch window — during 2027
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